Field Notes

Field Notes are coming.

Field Notes is the writing track for this site: longer takes on the upstream layer of GTM data, what AI-ready actually means, why composite scores lie, what gated readiness changes about planning, and how to design data governance that still works after the project handoff.

First posts are coming after the initial case-study set is live. Until then, the same arguments live in shorter form on LinkedIn.

First on the list

• Why composite data quality scores lie
• What "AI-ready CRM data" actually requires
• Source of record is a hierarchy, not a vote